Search Engine Optimization-SEO

Friends, have you ever wondered why some websites (eg Facebook, Quora, Amazon ,Wikipedia) always appear at the top when searching Google; While we have to scroll down to see the rest of the websites?

Actually, search engines like Google, bing and YouTube are very complex. They like to investigate any information in depth before showing it to their users. They want the people who use them to get the information they are trying to find as quickly and as well as possible.

But is it easy to find the best result out of crores of blogs and websites as it seems?

Off course not!

According to Google, it examines a lot of websites with a test of about 200 factors to answer any question, and the websites that are able to meet these criteria are as good as Google's search. It shows people at the same position above or as well because those websites are best for people.

As a Blogger, Webmaster or SEO Expert, we all want that whenever people search for something that is related to our website (or about which we write on our blog) then our website, is the first person to be seen at the top of Google; So that more and more people can click on it and our website can become popular.

Now, because there are more than 1 billion websites worldwide, the task of leaving everyone behind and bringing your website to the forefront is not easy at all. Due to the very HARD COMPETITION, we have to work very hard to come out on top.

To top Google, we have to tell him that our website is good and people searching in it will definitely get answers to their questions.

But now the question arises how to tell Google all this? We cannot call, nor is it our relative who will direct our website upwards by recommending it.

Actually, we have to tell Google in small gestures that our website gives the best answer to people's questions. There are a number of small techniques to get these gestures to Google that are called "search engine optimization (SEO)" when used together.

Note: The full form of SEO is 'SEARCH ENGINE OPTIMIZATION'.

SEO is not a single technique but it is a combination of many different techniques, with the help of which you can show your website first in Google. Now further we are going to know about these SEO Techniques-

 What is SEO?

Research states that 9 out of 10 people searching on Google never visit another page of Google. In other words, most people get the answer to their question mostly on Google's first page and out of these 9 people, 5 people click only on the "first 3 websites of the first page".

It is clear that from the first page of Google, the most people visit any website. That is, if it is said broadly, the more people who click on the website (or say rank) in Google, the more people click on it and the more popular it is.

Now, which blogger does not want his blog to get lot of traffic; and he became popular.

Obviously, everyone wants his blog to be converted into a high-traffic blog. But now everything is not possible only by wanting. You have to work hard to reach your desires to the destination.

To bring good and consistent traffic to your website, you have to rank your website in good position in Google. But now Google does not pick up any website and elevate it in its search. It ranks only those websites which give accurate answers to the questions asked by people and serve value to Searchers.

In order to locate good websites, Google investigates them very deeply and discovers that-

1) Someone who has a website, how old it is (Domain Age) - Older website = more good ranking.

2) How many words is the post written on it (Word Count). Longer posts = more good ranking.

3)  Do the words Title, Heading, Subheading, Bold, Italic and Underline of that post have been written by the person searching in Google. (Keywords) more correct keywords = more good ranking

4)  How many and which websites have linked that post to themselves. (Backlinks) Good backlinks = good rankings.

5)  How many people have commented and shared that post.

6)  On the basis of approximately 200 factors, Google compares all the websites it has and shows the best results to the people first.

Now bloggers when writing a post on their website, keeps in mind things written above, so that Google will show their post to the people first and write the post keeping in mind 200 similar things on a website. That's what we call "SEO".

Types of SEO:

We can divide the techniques of SEO mainly into 5 parts-

On-Page SEO: The techniques we can try to move that post up in Google by using "while writing a post" in our website, it is called On Page SEO. On Page means, which is done inside SEO website.

For example - techniques like writing detailed posts and including the necessary keywords in it fall under On Page SEO. This is because we use them while writing blog posts.

Off-Page SEO: Google not only looks for someone to rank a website, but also collects information about it from outside (e.g. from social sites and other websites while doing url submission to directories). With the help of SEO Techniques, we promote our website and rank it above Google, it is called Off-Page SEO.

For example - Off-page SEO works like sharing blog posts on social sites and creating backlinks for them. This is because they are done after publishing the post.

Technical SEO: Coding matter related things written inside the website comes under Technical SEO. SEO is also affected by the coding written in the website.

For example, if the website has been heavily coding, then the website will take more time to load or open. And Google bluntly stated that it does not like Slow Websites at all and is not interested in giving them preference in their SERPs. Apart from this, the site which does not change its design according to different device, also hesitates to give preference in Google rankings.

In this way Technical SEO is also very important for a website. You can improve the  technical seo by removing unnecessary codes and tools / widgets from your website.

User Interaction SEO: This type of SEO is new and fun compared to the other three. Its concept has already started a few years ago.

It happens when Google checks the quality of websites and ranks them based on the behaviour of people in its search.

For example- Suppose many people go to Google and search for "What is affiliate marketing".

Now most of those people, they do not go to the website that comes on the first number, they go to the website of the second number. So what do you think Google will do now?

Now Google will think that most people are leaving the first website and going to the second. This means that the second one has something special compared to the first website, only then people are clicking it. Therefore, he pushes the second website to the first number and the website with the first number to the second number. So that people can see a good website first.

This SEO is new, so many bloggers do not pay much attention to it. Believe it. Good User Interaction SEO can make your website reach the top of Google without any backlink.

Local SEO: When you do SEO to reach your website to the people of a particular place, then such SEO is called 'Local SEO'.

There are three types of SEO depending on the usage-

Black Hat SEO Techniques: When people use some wrong methods to forward their website to Google, it is called Black Hat SEO.

Like- writing the same keyword again and again; Buying backlinks by paying money.

Note: Google can ban your website by doing black hat SEO.

White Hat SEO Techniques: When people rank their website in Google using the right methods, it is called White Hat SEO.

Such as writing detailed post; Creating backlinks naturally.

Gray Hat SEO Techniques: When people use some White Hat and some Black Hat Techniques on their website, it is called Gray Hat SEO. Gray is because gray is formed by mixing White + Black.

Why is it important to SEO a blog or website? (Why SEO is important)

On a website, people can come from many different places (sources) to get the desired information that they are looking for. Some people visit the website by putting the URL of the website directly in the browser, some people access the website through shared links in social sites like facebook, Quora. Apart from all this, there are many people who search on search engines (like Google) and reach a website.Out of all these methods, about 60% people reach a website using Search Engines. This shows how vast and important Traffic Sources are in search engines. Especially GOOGLE...

There is a lot of traffic in search engines but at the same time the competition is also very strong.

Most of the people who search in search engines click on the websites they see first. Therefore those websites get the most  free traffic from Google, which rank up. Using SEO Techniques, we can show our website above in Google and make our website or blog popular.If you do not SEO your website properly, it means that you are letting a lot of visitors, readers or customers coming from Google. Therefore, it is very important to SEO the website properly.

How to SEO your blog (How to do SEO of your blog):

So, you must have understood by now that SEO is not one thing. It is a quantum of many small things that together help to elevate the website position in Google.

Now the question arises that how should SEO do both On Page and Off Page of your blog or website? So let's try to find the step-by-step answer to this question-

 How to do On-Page SEO of the post-

1)       Keyword Research: Keywords are one of the most important things to do SEO, because as long as the person searching on Google is not searching in your post, then Google will keep your post people will not show.

2)      Keyword research has a simple meaning - to find those keywords or Phrases, by searching on which people search in Google about the topic on which you are writing a blog post

3)      You can easily find these keywords using some online tools. As well as writing your topic in Google, you can also find these keywords.

Now note the keywords you get and include them in your post while writing.

Including Keywords: Now we have to fit keywords in our post in such a way that Google should easily notice them and do not feel boredom while reading the post reader.

For good SEO, we should include our most popular keywords in Heading, Subheading and URL. At the same time, our SERPs Ranking improves to a great extent by making bold, Italic, underline keywords less searched.

Media & Internal Linking: Assuming that you have finished all the work of writing the post by now, then it is time to add photo-video and add links to the post.

Before applying photo-videos, we should change their name according to the topic. Should put keywords in them. With this, photo videos also start appearing in Google.

After putting a photo-video, we should give our own old post or a link to another post where it is needed. This not only helps our readers, but at the same time there is a lot of improvement in the seo of our website. Apart from this, at least advertisements should be placed on the website. Ads are enemies of SEO.

This way your post gets an on-page SEO. Now comes the off-page SEO..

How to Off-Page SEO of a post-

Share Post on Social Media: After the post is published, we should share it on online platforms like Facebook, Instagram, Twitter, Quora. This makes Google quickly find that post and start ranking it.

Create Backlinks: Backlinks are very important to rank any post in Google on good positions. So we should try to make links to our website on other websites.

Remember that other websites will like to join you only when your content is strong, so try to improve your content more than creating backlinks; Backlinks will begin to be created on their own.

Make Good User Experience (UX): User Experience i.e. the behaviour of people on your website. Need to check ,  did they like coming to your site or could they not find what they wanted to find. How many articles have people read on your blog. How long they stayed on it.  It all comes under UX.

The lower the bounce rate of your website, generally the better the User Experience of your website is considered.

User experience has now become as important to rank in Google as Content and Backlinks are. So we should pay a lot of attention to the UX of our site; because the websites people like, Google also likes to show them to people first.

So these were the 6 steps, using which you can make your website go up in Google.

Some important terms related to SEO:

Title Tag: The title of a post is called Title Tag in SEO. For example, the title tag of the post you are reading now, "What is SEO?" is.

Meta Description: Under the title tag of websites appearing in search engines, a little information about that post is called Meta Description.

SERPs: Its full name is- Search Engine Result Pages. That is, the websites that appear in the search engine are all together called SERPs.

Page Authority and Page Rank are almost the same thing. The only difference between the two is that PR is run by Google while PA is called Moz.

Alexa Rank: All the ranks that we talked about till now tell about the SEO of the website. In contrast to this, Alexa Rank is what it gives information about the traffic and popularity of a website. That is, it tells how many people view a website.

From Alexa rank, we can also find out which number in the world a website is. Just like Alexa Rank is one in the world of Google.com so it is the no.1 website in the world.

Sitemap: In very easy words, Sitemap is a file in which every information of your website is present. Like when you wrote a post. When did you edit it? This information makes it easy for Google to rank your site in the right place.

Keyword: Things that a lot of people type into Google. Like- Who is Mamata Banerjee; What is SEO etc.

Keyword Stuffing: Until about 10-15 years ago, when Google was not as it is today, people used to write their keywords in it repeatedly while writing posts so that Google could rank them higher in their search. This was called Keyword Stuffing. In today's time this method does not work.

Anchor Text: The text written in a link is called Anchor Text.

BackLink: When another website gives a link to your website in one of its posts, this link is called BackLink. Backlinks increase your website's ranking in Google.

Domain Authority (DA): Authority means respect. In this way domain authority means - respect for the search engines of your website (Domain). That is, DA tells you what level of overall Google considers your website. The DA of any website determines the world's largest SEO site. It is between 0 and 100 and the higher the DA of a website is, the higher its chances of ranking in Google.

Page Authority (PA): DA shows the value of the entire website in Google's view whereas PA shows the value of one page or post of that website in Google's view. It also occurs between 0 and 100.

Moz Rank: Moz Rank tells how good or bad the SEO of a website is. Moz ranks between 1 and 10. More Moz Rank means better SEO.

Page Rank (PR): Google's Co-founder Larry Page created this criteria, so it is called Page Rank in his name. Page rank tells how much a page or post of a website is capable of being ranked in Google. Too many backlinks affect the Page Rank of a website to a great extent. It varies from 0 to 10.